The brief is bring hero into digital campaign. The point is to make a unique and outstanding approach against common method, but still enjoyable and efficient. Medok inspired by Mad Dog character in The Raid, a famous action movie. Medok also means ‘strong accent’ in certain area. The strength of this series is that we use many unique approach in storytelling, such as: old comic, old music, old action drama voice over, tacky jokes, etc.