Bukalapak Imlek

Project details

Creates first Chinese New Year campaign ever in order to follow their previous successful campaign. We use term NEGO CINCAI, it means you can bargain anything in Bukalapak during imlek/Chinese New Year.
The Nego Cincai represented by the landlady character that common in Indonesia. The shorts movie tell a story about diversity from Chinese landlady with 2 boys from different background and races.