Jokowi-JK Khong Guan

Project details

We challenged to create an unique approach in order to establish a new campaign method and strategy. We strongly believe creative and fun approach are useful to calm the ‘political heat’ between the well known ‘Cebong’ and ‘Kampret’. We want to tap in with campaign through local context, such as the missing father in ‘Khong Guan’ package, one of the famous biscuit product in Indonesia. This missing father already gone viral in Indonesia for the fact that he never show up in the package to join his family supper.