Google Android One

How to make people interested with Google’s entry level mobile phone.

We create a hype message, that even though Android One is cheap entry level phone, it has a exclusive privileges as a Google original product.
We set up a high level techno blogger and techno enthusiast, also social media influencer as an Android One influencer.
We tell this people to use this phone everyday as their second phone.
Then these people came up with the response that this phone is really reliable, too good for just being second phone.
The buzz and hype is began to spread and create the public curiosity and excitement.

The Result

The Android One from three different brand SOLD OUT in 7 month in Indonesia
and the biggest buyers is not from the low class, but from the middle class.